Business owners are you having problems getting noticed in a crowd of competitors?
Are you having problems getting your marketing message heard over the clamor of competing advertising messages? Are you having problems getting your newsletters read by customers on email overload?
Then you've come to the right place.
Hi, my name is Steve Johann. I'm an award winning Producer of the Hog Radio Show Motorcycle Podcast and Author of The Podcaster's Cookbook. I help companies just like you, get noticed through high performing Personalized Lifestyle Destination Media Properties that build buzz, create trust, amplify marketing efforts and elevate you above your competition.
- Digital Magazines
- Radio Shows
- Digital Content Properties
The problem with traditional email marketing
If you're like me, you enjoy receiving and reading your favorite magazines. Why? Because they inform, educate and inspire you around your passions and interests. On the other hand, you probably delete most of your junk mail, which includes: Sales flyers, catalogs and traditional scroll style newsletters that land in your email box. Why? Because they are trying to sell you something you're not ready to buy or the content has no relevance to your interests. The end result is most of your email marketing efforts is getting deleted.
I feel your pain and I have the anecdote
As a writer, designer and digital content expert and a consumer of traditional/digital lifestyle magazines, I know what interests me and causes me to pay for monthly subscriptions. It's called great content, content that inspires, motivates and educates me. Hence, I have created a powerful email marketing service in the form of Company Centric Digital Lifestyle Publications, that get read and not ignored.
What sets our product apart from traditional scroll style newsletters and other email marketing products, is our platform is a mobile friendly, digital magazine format that offers a balance of company product placement alongside high caliber, customer centric content. This builds trust and solidifies your reputation as a caring and generous company. The end result is an increase in long term repeat business.
The Problem with traditional Radio Advertising
I don't know about you but after a couple hours of listening to the radio, I can't tell one advertiser from another, since there are so many advertising voices screaming for my attention. I become numb to what is being sold and I tune out all the ads.
Let's be honest, this very same thing happens with you. Why? Because the mind can only take so much input before it becomes overloaded and begins to prevent further input. Hence most traditional radio advertising is getting ignored.
Radio is not dead but traditional radio advertising is.
Radio is not dead, far from it, but traditional radio advertising is. What's the difference you say? Traditional radio advertising pits your ads against your competitor’s ads throughout the day, every day. The stations and networks don't care that your ads are run alongside your competitor’s ads. This being the case, why would you use radio to market your company? That's where I come in.
Much like the Lifestyle Magazines I create for companies, I also create Branded Lifestyle Audio Shows that do the very same thing. The only difference is, these shows can be aired on hundreds of radio stations as well as on the World Wide Web as a Podcast and can reach millions of would be customers.
Unlike traditional radio advertising campaigns, what I offer is a focused, stand-alone approach designed to: Eliminate competing advertising messages, build buzz, create trust for your company and the products you sell which leads to greater notoriety for your company, resulting in increased sales leads and long term repeat business.
As an award winning producer of The Hog Radio Show Motorcycle Podcast and an avid fan of talk radio, I understand what it takes to create a niche oriented destination show and I can do the very same thing for you.
If you want to grow your business, elevate your brand and create a media platform to that will build buzz, create trust, cut through the clutter and get you noticed, then contact me and let’s talk.
Best of business